Alongside running my independent design practice, PulakB Design, I currently also contribute as an Associate Creative Director with Apple, leading and overseeing design initiatives across marketing, retail, and brand communication. Due to NDA restrictions, I can’t share ongoing projects at this time, but I’ll be showcasing the work here as it’s released publicly.

TRI is a multi-art centre and exhibition space, located at the heart of the Kolkata city. They aim to display art and culture across a variety of artistic disciplines and creative formats. With a yearly calendar of art exhibitions, performances, events and public programmes, Tri largely focuses on art emerging from South Asia.

 

The founding team approached us in 2022, to help ideate the whole brand, and work with them to create the complete communication strategy, naming, visual identity, collateral design and the website. Below are the snippets of the work we’ve done with them since.

We also designed various social media collateral for the launch of Tri, and are currently working on designing the Tri website. Glimpses of the work below.

Who is MeanFit?

For people who live an active and healthy lifestyle, MeanFit is a personal care brand that helps them feel good and healthy after a fitness activity. MeanFit exists to inspire people to live a healthier and fitter lifestyle, without any fear of it’s adverse impact on their body, and in-turn improve their overall mental and physical well-being.

 

We worked with MeanFit founder on the Communication Strategy, Visual Identity, Packaging design and other collateral.

Value System, Visual Identity and Collateral Design

Devānya is a community for like-minded people who care about leaving behind a true heritage property built in today’s time. Situated in Matial, Uttarakhand, Devānya is founded on the philosophy of genius loci or ‘guardians of the domain’, Devānya is centred on a core ethos of Care of the Land, Care of the Environment and Care of the People. Devānya aspires to give back to land, more than it takes away

 

We worked with Devānya founders and Lotus Design (architects for the property) to design a book for the property, which serves as the core marketing and communication tool for leading prospective investors. The book was designed for print and digital purposes.

Publication Design

NASSCOM is a driver of innovation, adoption & application of technology across all verticals of the economy. They represent the concerns of the industry as a whole with a singular focus on Accelerating Trusted Technological Advancement from India. Nasscom are influencers, and are shaping the Techade.

 

The older Nasscom identity has been around for decades and hasn’t evolved with time. The brand’s architecture has evolved, the global contemporary aesthetics have grown and people are exposed to finer visual identities that they relate to.

 

We worked with Nasscom to redesign their identity with a fresher yet evolved palette, giving a solid foundation to the logo system and the typography structure. Most importantly, the new identity allows Nasscom to have a consistent, easily applicable visual language system for their ever-growing network of sub-brands. We also worked with Nasscom on their brand strategy, visual identity and various print and digital collateral.

Visual Identity

Anant Foundation for the Arts is a non-profit organisation that supports Modern and Contemporary South Asian art practices. The vision of Anant Foundation for the Arts rests on the desire to identify and fill gaps within the South Asian contemporary arts context through programmes that include an award for paper art, an annual curatorial symposium, and a launching publishing vertical.

We worked with AFA to collate their vision, goals, communication strategy and create a Visual Identity that reflects their primary goal, to identify and fill gaps. We also designed collateral for AFA Talks, Anant Curatorial Forum 2024, AFA Website, emailers etc.

AFA Visual Identity

Invact is an Ed-Tech brand from India that is aiming to revolutionize education systems by making them accessible, approachable and result oriented. Invact helps students with the will to succeed attain mentorship, guidance, and opportunities. With a focus on craft, Invact offers short-term high quality courses designed by industry titans, and students apply what they learn to build powerful portfolios.

 

Their vision is to create a world with limitless opportunities for upward mobility where the joy of learning is accessible to all. Invact wants to empower their students’ will to succeed with effective education, opportunities
and community.

 

We worked with Invact to do the complete Branding exercise, including brand strategy, visual identity and various print and digital collateral. We continue to work with them on their LMS product as well as their website.

Visual Identity

The Invact visual identity is comprised of 2 sub-systems, Basic and Pro. For the foreseeable future, Invact will use the Basic Identity System to its fullest, to establish brand recognition and growth with students. Once the students and brand are both at a level where they need a system that can connect with the advanced audiences of the brand, like the teachers, industry professionals or veteran graduates, the Pro identity will come into play.

BASIC IDENTITY SYSTEM

PRO IDENTITY SYSTEM

Serendipity Arts Festival is an annual arts festival that takes place in Goa, during the month of december, every year. Due to Covid-19 restrictions, the festival didn’t take place post 2019, till 2022. Our brief with SAF was to take the 2019 visual language (designed by Codesign) and evolve it to a new, yet familiar design system. The strategy was to help the audiences draw a recall with the previous festival, while providing something fresh this year. Keeping the typography and colour system similar to the 2019, but introducing new elements, grid system and patterns, we designed the 2022 festival collateral for the brand.

 

Our scope was vast, including but not limited to all the print collateral, OOH, social media systems, emailers, web-landing pages, guidebooks, posters, billboards, vehicle graphics and more. A glimpse of our work below:

Visual Identity & Collateral Design

Striker is a card collection game that allows you to own cards from various matches of cricket and other sports. You purchase packs, collect cards and trade them to build the best card collection out there. The cards increase or decrease in their value depending on the players performance in the real world match. The product is owned and managed by MPL Gaming.

 

We worked closely with the Striker product team to design the UX, UI, various product elements, card designs, branding and motion design.

Motion Design

Home, PreMatch, InMatch and PostMatch Flow

Crafting your own cards

Fantasy

Login, Wallet, Search, KYC

Shroomery is a gourmet mushroom farm based out of Delhi NCR. The D2C food brand focuses on delivering nutritious varieties of mushrooms and is growing into more markets than Delhi NCR.

We worked with them on a retainer to design and improve upon their branding, packaging, brand & marketing collateral. 

Collateral