During 2024–2026, we at PulakB Design have worked on contract with Apple India’s Marcom team, with our founder Pulak contributing as an Associate Creative Director. Our work spans marketing, retail and brand communications.
All work shown below is © Apple India. It is presented to reflect our contributions as part of broader collaborative efforts. These projects are the result of cross-functional collaboration across teams in India and globally.
We collaborated with Apple India’s Marcom team and its in-house Creative Director on Mac for students 2026, a campaign for all Apple channel partners in India. As part of the wider creative team, we helped develop and visualise concepts, explored typography ideas, contributed to campaign design, and supported creative direction at different stages.
The campaign took shape through close collaboration with the photography and production teams. Tenzing Dakpa photographed the campaign, with production by Vikas Maurya’s team.
We also worked with type design studio Conjunct Collective on the custom hand lettering for the “Mac for Students” unit.
Together, these contributions formed a campaign that extended across airport advertising, newspapers, channel partner stores, retail collateral and partner websites.
We collaborated on Mac for students 2025, an Apple channel partner campaign designed to engage Indian students and their parents as they considered a MacBook Air for college. Working with the wider creative team, we explored different approaches and helped develop and execute the campaign’s photography-led direction. We worked closely with the photographers and Apple’s Worldwide team to create the hero visual, which was adapted across airports, newspapers, channel partner stores, online ads and direct mailers.
Apple announced three new retail stores in 2025: Bengaluru, Pune and Noida. We worked closely with Apple’s worldwide creative leaders, retail leads, strategy and Marcom India teams, alongside creative partners including Colors And The Kids and Hogarth, to help bring the identity system for these stores to life. Inspired by India’s national bird, the peacock, the system extended across digital and print communication, including animations, barricades, staff collateral and giveaways for the first customers. We also worked with printing partners to achieve the distinctive colours and finishes, including holographic foiling.
Apple Marcom moved its core team’s offices from Gurgaon to Mumbai in 2026. For this internal project, we explored an identity inspired by Bombay’s Art Deco architecture. Although another route was selected, this remains an exploration we enjoyed developing.
