Chuk produces environmentally friendly, single-use, disposable plates, bowls and containers for serving food and beverages. They had an identity in place but needed help with re-designing their visual language, with the perspective of various collateral design needs that the brand has. We worked with them to arrive at a fresh identity for their brand.
The above moodboard is a visual representation of Chuk’s brand ethos and sensibilities. Young, playful, environmentally friendly, sugarcane, colourful, aspiration, organic, good design, fresh.
The following visuals are a culmination of this spirit, this visual direction.
These visuals were then used for various applications for Chuk’s Collateral. These visuals cover a wide range of use cases, with the scope for making more as the brand’s needs evolve.
Visiting Cards
Letterheads
Posters
Brochure/Magazine
T-shirts
Packaging
Space
Exhibition
Vehicle
