QShala Rebranding

QShala is an essential learning platform that encourages creativity, curiosity and compassion. The brand’s primary focus domain is school-going children and their parents. QShala exists to:

  • Help children break free of rote learning attitudes and keep up with the complex and changing times.
  • Associate learning with fun and imbibe curiosity as the way to think and grow.
  • Lay the groundwork for a healthy, engaged and curious citizenry.
  • Aid hobby exploration, career exploration and stakeholder connect in future.

 

We worked with QShala to do the complete rebranding exercise, including brand strategy, visual identity, website design and quizzing platform UI design.

Core Value Statement

QShala core values diagram; a readable text version follows.

Read the core value statement

An Empathetic, Innovation-Pro Platform to Nurture Curiosity

QShala’s core offering for children is a compassionate way of learning that channels for children’s natural curiosity; making learning adventurous and fun.

QShala’s core offering for parents is being caring and empathetic towards their children; showing innovation and modernity in their teaching processes and even tapping into the parents’ curiosity by mediums like the family quizzes.

QShala’s core offering for teachers is providing an empathetic platform that helps them tap into a community of like-minded peers; growing their own skills and bringing innovations into their own classrooms to nurture children’s curiosity at school.

  • Growth via Curiosity: Adventurous; Imaginative; Fun; Enthusiastic.
  • Innovative & Modern Thinking: Compassion; Helpful; Good Listener; Knowledgeable.
  • Community Building: Empathy; Patience; Charming; Modern.

Visual Identity

QShala’s identity system has a mascot, lovingly called QT. Inspired by the form of the letter Q, QT is a curious being that embodies every trait of a constantly curious, exploratory, creative cat. It rolls, it falls, it sticks out its tiny paws to reach out for wool and everything else that we love about curious cats.

 

The copywriting uses these visual metaphors to translate communication for parents, children and teachers effectively and succinctly, without breaking character and losing the curious and fun spirit. The colours work towards aiding this simple yet bold visual language system to speak to the audience exploring the connection with QT and curiosity.

 

QT Animation by Kalp Sanghvi, for QShala.

Website Design

We also worked extensively with the QShala team to strategize and design various digital products for them, including their website, an online quizzing platform and more.