Serendipity Arts Festival is a multi-disciplinary festival on the banks of the river Mandovi in Panjim. Happening across different venues, a variety of disciplines comprising of visual, performance and culinary exploration come together in a colourful milieu creating a raw celebration of the arts that’s meant to be energetic, relevant, friendly and accessible. I worked on designing the festival language and branding system, various collaterals and art directing design of collaterals by others.
The festival language stems as a metaphor of inter-disciplinary approach to various art projects at the festival. Constant collaboration between dance, music, theatre, culinary and visual arts meant we had to step away from traditional way of representation of arts towards something that is meant only for Serendipity.
The work for the festival started with the ‘Chance Upon’ campaign, which introduced the festival and its different facets to the public. Executed all over India, the idea was to bring attention to the myriad of things you could expect at the festival ranging from art, food, music to unique personal experiences.
(The logo wasn’t designed by us)
Project done as a consultant with The Brewhouse.