In 2012, I worked with Kriti Monga from Turmeric Design to design illustrated products for a new brand in partnership with Little Latitude, aimed at children aged 0–6. The brand aimed at providing premium quality products to an audience that can afford the same. The illustrated products were intended to have a unique visual language that would also aid children’s visual development.
Little Latitude Products for Children
Character Design
Characters designed to be illustrated further and interpreted on products and other applications. The theme was all about animals, with the aim to make shapes that can help children improve their visual understanding of form differentiation, colour and animal recognition.
Patterns
The character design was taken ahead by making patterns based on stories about characters, their cultural placement and interesting interpretations.
Product Applications
The patterns and character illustrations were taken further ahead and applied and prepared for use as cushion covers, pillow covers, bedsheets, wall decals, t-shirt and onesie prints etc.
Drawings and Sketches
