Environmanly

Environmanly provides innovative, sustainable grooming solutions for men. The brand aids their modern and responsible lifestyle, to provide clean and natural grooming benefits without burdening the planet. The multi-benefit products built with modern science & technology allow the brand to reduce the SKUs while saving time & money for the consumers.

 

We worked with Environmanly to do the complete branding exercise, including brand strategy, visual identity, packaging and various print and digital collateral.

Core Value Statement

Environmanly core values diagram; a readable text version follows.

Read the core value statement

Based on the company objectives and the above mentioned traits that will influence our target audience, some very prominent core values and personality traits needed for the brand to succeed stand out.

Smart problem solving for men aided by nature & science

Environmanly at its core is committed to support Responsible & Natural grooming practices via Action & Innovation. Building a Compassionate Community, which is connected through Natural, Clean and Sustainable Ideologies holds utmost importance to Environmanly.

  • Action & Innovation: Confident; Problem Solver; High-Performance; Enthusiastic.
  • Compassionate, Community Building: Sincere; Empathetic; Good Listener; Resolute.
  • Cruelty-Free Mindful Living: Meditative; Simple & Straightforward; Thoughtful; Nature’s Wellwisher.

Visual Identity

Environmanly is actively aiming to work towards reduction as a core solution for the problems recognized in the space. Reduction of negative ecological impact, reduction of the SKUs, reduction of skin and hair problems, reduction of clutter, reduction of confusion, reduction of unsustainable practices and more.

 

The visual identity translates this core idea into a system that is striking, designed to stand out from the clutter and speak strongly as a bold, impactful and confident brand for the audience.