Yash Pakka Branding

Yash Pakka is a 40 year old paper manufacturing company that has pivoted towards products that are completely compostable, help reduce the impact on the environment by a big margin and has been doing extensive innovation in the disposable tableware industry, using environment friendly materials. They came to me with a logo refresh and a new ideology, ‘Packaging with a soul’, which I gave a visual language and identity to.