The Art of Sport is a professional training company by Richard and Nupur Paiva that is committed to the overall development of young girls, aged between 6 and 11 years, through sport. I worked on designing the Identity, website and various print collaterals.
The crest is part of a bigger system, with the scope of building symbols for various sport activities under the brand in future. The stripe and stars is the lead logo while the various sports will get their custom crest derived from the main logo. Seen above are crest options from the early part of exploration of the system. The custom drawn type in the crest, stationery, t-shirts, brochure and website were part of the visual exploration. Designed as a consultant for The Brewhouse.