Little Latitude Products for Children

In 2012, I worked with Kriti Monga from Turmeric design to design illustrated products for a new brand in partnership with Little Latitude, aimed at 0 to 6 years old children. The brand aimed at providing premium quality products to an audience that can afford the same. The illustrated products will have a unique visual language which will also aid in visual development of children exposed to these products.

Character Design

Characters designed to be illustrated further and interpreted on products and other applications. The theme was all aboutĀ animals, with the aim to make shapes that can help children improve their visual understanding of form differentiation,Ā colour and animal recognition.


The character design was taken ahead by making patterns based on stories about characters, their cultural placement and interesting interpretations.

Product Applications

The patterns and character illustrations were taken further ahead and applied and prepared for use as cushion covers, pillow covers, bedsheets, wall decals, t-shirt and onesie prints etc.

Drawings and Sketches

Project Documentation