Generico is a generic medicine startup from Mumbai, India. They aim to reset the power balance in the healthcare space and empower people to take charge of their own health. The brand will have a growing focus towards chronic patients and their needs.
I worked with them to explore how a redesigned naming + branding approach can help them communicate better to their audience. Unfortunately the project was shelved by the client. Here are the explorations that were done during the course of the project. (Caution: There’s quite a few with various names + Visual languages)
*The illustrations and photographs used are placeholders and their rights belong to respective creators*. Project done as a consultant with The Brewhouse.