Bombay Shaving Company is a men’s grooming brand from India. I worked with them during 2017 and 2018 to help define their identity, redesign the packaging, define a story, figure out their tone of voice, and design their various collateral for communication, retail and digital. Project done as a consultant with The Brewhouse.
Packaging design exercise created an ingredient focused story, with the key ingredient used boldly on the packaging and the colours assigned with the scent used.
A retail market which has primarily black products for men, a white packaging box stood out, creating retail value.
I conceptualized and art-directed the brand’s photoshoots.
A tone of voice document was created for the brand to help them understand their core ethos and how that can be used for various activities to grow the brand.
Movember campaign for social media.
Valentine’s day campaigns for social media.
Misc. social media posts.
The website design was a deep dive, involving a UX research process, creating the whole user-flow, including checkout processes that are designed for maximum conversion, a subscription system and complete responsiveness efficiency for smaller screens.