KREA: Good Design, Well Made.
New Year Greetings–2015
Krea sent out email greetings to it’s friends and customers as well as shared on it’s social media channels. More visuals to be added here soon!
Extending an identity
During my tenure (Dec’12–Jan’15) at Codesign brand Consultants Pvt. Ltd, I worked closely with the team at Krea, spearheaded by Mr. Arvind Panwar, on working through various ways in which graphic design intervention can help a brand communicate better. Krea is a furniture store located in Sultanpur, New Delhi, which aims to give people a taste of what good furniture and interior design means in India context.
I worked on a wide variety of collaterals for Krea under the Guidance of Mr. Rajesh Dahiya. These include advertisements, stationery, corporate profile, customer book, space graphics, product tags, packaging graphics, website etc.
Good Design, Well Packed
Some of the collaterals seen here are the product tags and product specifications book used across the store, supported by photographs of the act of crafting. Also, the shipping labels.