D&AD Annual 2014


The opening spread for the Design section in D&AD Annual.

D&AD Annual: Design section openers

Let’s intersect some India with the International

It was great to work for the esteemed D&AD Annual, 2014. D&AD approached 5 design practices from across the globe to contribute to the design of their 2014 annual that showcases world’s best design and advertising work. Codesign was one of the 5, with the task to design the opening pages for the Design section and it’s sub-categories. We decided to use photography as a tool to show how every category of design contexts itself in practical scenarios of India. That context, interacting with a grid that formulates the design itself, was the idea that ran through all the design section openers.

I photographed, conceptualized and designed all the pages, during my tenure at Codesign brand Consultants Pvt. Ltd, guided by Mr. Rajesh Dahiya and Mrs. Mohor Ray Dahiya.

Opening pages, Design section

Each opening on the left of the spread tries to capture the essence of every sub-category of design, in a day-to-day Indian Context. A magazine and newspaper stall exhibiting it’s chaos in full glory, a local book shop with books stacked like a castle for knowledge, products hung for every Indian home, a tree loaded with clay pots full of prayers at a mosque, the over-load of banners at a local market to challenge all branding principles ever practiced or the train time-table at New Delhi railway station—they all just work. We interacted the grids with the final product category, like a designer must have used while designing the work seen in the category itself. These grids attempt to bind a meaning to the design in ever beautifully chaotic India.

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