TRI is a multi-art centre and exhibition space, located at the heart of the Kolkata city. They aim to display art and culture across a variety of artistic disciplines and creative formats. With a yearly calendar of art exhibitions, performances, events and public programmes, Tri largely focuses on art emerging from South Asia.

The founding team approached us in 2022, to help ideate the whole brand, and work with them to create the complete communication strategy, naming, visual identity, collateral design and the website. Below are the snippets of the work we’ve done with them since.

We also designed various social media collateral for the launch of Tri, and are currently working on designing the Tri website. Glimpses of the work below.

Devānya is a community for like-minded people who care about leaving behind a true heritage property built in today’s time. Situated in Matial, Uttarakhand, Devānya is founded on the philosophy of genius loci or ‘guardians of the domain’, Devānya is centred on a core ethos of Care of the Land, Care of the Environment and Care of the People. Devānya aspires to give back to land, more than it takes away

We worked with Devānya founders and Lotus Design (architects for the property) to design a book for the property, which serves as the core marketing and communication tool for leading prospective investors. The book was designed for print and digital purposes.

Publication Design

Anant Foundation for the Arts is a non-profit organisation that supports Modern and Contemporary South Asian art practices. The vision of Anant Foundation for the Arts rests on the desire to identify and fill gaps within the South Asian contemporary arts context through programmes that include an award for paper art, an annual curatorial symposium, and a launching publishing vertical.

We worked with AFA to collate their vision, goals, communication strategy and create a Visual Identity that reflects their primary goal, to identify and fill gaps. We also designed collateral for AFA Talks, Anant Curatorial Forum 2024, AFA Website, emailers etc.

AFA Visual Identity

Serendipity Arts Festival is an annual arts festival that takes place in Goa, during the month of december, every year. Due to Covid-19 restrictions, the festival didn’t take place post 2019, till 2022. Our brief with SAF was to take the 2019 visual language (designed by Codesign) and evolve it to a new, yet familiar design system. The strategy was to help the audiences draw a recall with the previous festival, while providing something fresh this year. Keeping the typography and colour system similar to the 2019, but introducing new elements, grid system and patterns, we designed the 2022 festival collateral for the brand.

Our scope was vast, including but not limited to all the print collateral, OOH, social media systems, emailers, web-landing pages, guidebooks, posters, billboards, vehicle graphics and more. A glimpse of our work below:

Visual Identity & Collateral Design

Shroomery is a gourmet mushroom farm based out of Delhi NCR. The D2C food brand focuses on delivering nutritious varieties of mushrooms and is growing into more markets than Delhi NCR.

We worked with them on a retainer to design and improve upon their branding, packaging, brand & marketing collateral. 

Collateral

Nao Medical is a New York based health care provider with a patient and care centric approach. Their services range from the traditional urgent and primary care to Covid services, telehealth and on the go services. They focus on community based and localized service so the highest quality healthcare can be provided to all their patients.

Nao Medical came to us with a core identity system in place, looking for continuous design support for the fast-paced growth the brand has envisioned. We worked with them to evolve the Branding efforts, including brand strategy, visual identity, packaging and various print and digital collateral. As part of our retainer partnership with them, we designed a variety of collateral, including marketing outreach, internal assets, patient forms, motion graphics, internal and external facade design and graphics, social media collateral and strategy, illustration system design + execution across various mediums and audiences, children books, emailers, newsletters, swag items, vehicle graphics and more.

Motion Graphics

Print and Digital Collateral design for Nao Medical

Serendipity Arts is an not-for-profit organisation that works with artists from across the world by providing patronage and multiple platforms for the display of their work. One of their popular properties is Serendipity Arts Festival. Through 2021 and 2022, We have worked on their branding, books, social media and more.

In 2019, we also designed their website, see the project here

Marketing Design

Projects & Processes

Serendipity Arts Foundation publishes a collation of essays on select curatorial projects from their Arts Festival. We designed the book that collates essays from 2019 festival, and was published in 2022.

Write / Art / Connect

Write / Art / Connect is an occasional publication that brings together all the critical thinking and writing that Serendipity Arts Foundation does around the context of Art. We designed the book that was published in 2022.

The lead marketing collateral for Andaz Delhi (A chain of boutique hotels by Hyatt), 401 Reasons to Fall in Love with Delhi is a 700 page, handy-behemoth of a book that gives glimpses into the many things that makes one love Delhi everyday. I designed the book, oversaw the production, made many of the illustrations and photographs seen in the book. The hotel has 401 rooms for the guests with a reason assigned to every room. The respective spread for the room is kept open in the hotel room for the guest to get a taste of Delhi. Project done as a consultant with The Brewhouse.

Illustrations and Photographs

Some of the visuals I made for the book can be seen below.

In 2013, I worked on designing a book chronicling Subodh Gupta’s life’s worth of work. Published by Penguin books, this book aimed to tell the story of India’s leading contemporary artist by showcasing his work parallel to a threaded interview between Subodh Gupta and Aveek Sen. Designed during my tenure at Codesign.

Book Spreads

Invite for the launch event

Apart from the book, I also worked on the invitation card that Subodh sent across via Email to his friends and guests for the launch of the book. The idea behind the invite was the same as the book’s cover, Tiffin contains the food for thought, open it to see what is inside.