Web Design at ClearTax
Cleartax consistently put out many advertisements, campaign images, emailers etc. which all led user traffic back to the website. Since these campaigns were specific to certain intentions, they all used their respective landing pages before directing the user to the main website. The landing pages seen here are various options to prompt the user to upload their Form-16 and begin e-Filing.
A web of insightful websites
During my tenure with ClearTax as their Design Lead, I took care of many aspects of Design work for the firm. It included streamlining the visual language of the brand across different channels, designing their print and digital campaigns, User Interface design for their Mobile products as well as Websites.
The work seen here consists of design and illustration for various landing pages, the main ClearTax website, the template for the guide pages, career page and design for the sister websites: ClearTDS and TaxCloud. This project showcases the web design work and the rest of the work for ClearTax can be seen here.
Re-Design for ClearTax.in
The main website of ClearTax was in need of a redesign from user interface point of view as well as needed betterment in the user experience at various points. My suggestions were evolutionary in nature rather than revolutionary. I focused on designing a consistent system of navigation elements, colour palette, typography styles, spacing consistency, button design, error design etc.
Guide and Career pages
ClearTax has an extensive set of guides on everything tax related. The guides suffer from inconsistent layouts, typography, colours and are mostly blocks of text. I prepared a few templates that suggested a system that can be implemented to all the various guides by ClearTax for a better, mature experience that doesn’t bore the reader. Also seen here is the redesign of their career page. The career page design tries to highlight the advantages of working with ClearTax and also serves as a job-availability portal.
ClearTDS and TaxCloudIndia are 2 more products that are powered by the same team that runs ClearTax. These products are aimed at Chartered Accountants and Tax Professionals. I also took a shot at redesigning these websites during the Tax Season. The design work took clues from feedback and comments on the needs of the target audience, and so did the colours and the tone of copy. The icons and the illustrations were made exclusively for these two products.