Sammaan: Multi-Utility Sanitation Facility
To Instruct and enlighten
The bilingual facility signage for Sammaan was designed with the storytelling approach to ‘talk’ to users about the significance and practices around sanitation. Illustrations designed by me were the primary element in signage boards to provide a visual reference to sequence of events, relevance of actions and provide familiar context. A family of characters was developed (by Priya Kuriyan) for use across the signage, based on an understanding of the target group. They played the roles of ‘actors’ for the signage boards.
For the greater good
During my tenure (Dec’12–Jan’15) at Codesign brand Consultants Pvt. Ltd, I was part of the team that was working in collaboration with Quicksand, Anagram Architects, Jpal and some other partners, on designing a Multi-Utility Sanitation Facility called ‘Sammaan’ (means pride in hindi). Sammaan provides a new, holistically reimagined model for urban slum sanitation facilities in India. Business models, architectural designs, communication interventions, and other aspects of these facilities will be reviewed to provide a safer, more hygienic user experience in the hopes of enacting open-defecation behavioral change while providing a functional utility to an under-served population.
The Logo design was worked on by Vivek Sadamate as part of the Codesign Team, while I worked on Signage design and Illustrations for the project under the guidance of Mr. Rajesh Dahiya and Mrs. Mohor Ray Dahiya.
Making execution easy
Major time on the project was spent on designing the way finding signage, instructional and area signage, exterior signage and mounting guidelines. While I dabbled with making sure the BOQ’s (Bill of quantities) for every part used for signages in the facility was accounted for, I also designed the signage mounting guidelines to make sure the right signage goes up at the right place and at the right height and placement. I developed a code system which wove itself through individual signage mounting directions as well as on the larger plot plans, so that the people working on the site can execute various signage boards with ease. Hundreds of these drawings were made, categorized and coded systematically.